Google tested larger Local Services Ads with a bigger image and a highlight box

Google was spotted testing a redesigned Local Services Ads unit that takes up noticeably more space, with a larger image and a larger highlight box beneath the main ad listing.

• The test makes LSA listings "way bigger, adding a larger image and a larger highlight box beneath the main ad listing."
• Spotted and shared by Anthony Higman, who read it as a signal about Google's LSA-to-Google Ads migration strategy.
• Google tested expandable images in Local Services Ads years ago; this is a distinct approach focused on visual prominence in the results page.
• A test, not a launch. Nothing to action, but local advertisers should expect their LSA creative to carry more weight if it ships.