Unified AI Max reporting announced to show search terms, creatives and landing pages in one report

Google announced a new AI Max report in Google Ads that puts the whole Search ads journey in one place: the search term that triggered the ad, the creative assets the user saw, and the landing page they reached. Announced at DMEXCO; Google said availability details come later in 2026.

• Google's description: a "single, unified report in Google Ads" giving "an end-to-end view of the Search Ads journey."
• Joins three things advertisers currently have to stitch together by hand: search terms, which assets served, and the final landing page.
• Google's stated purpose is to let advertisers "validate the strategic value AI Max brings to your campaigns."
• Announced by Dan Taylor, VP of Global Ads, at DMEXCO in Cologne.
• No launch date. Google said it will share more details and availability later in 2026, so this is an announcement rather than something to go and use.