Google Ads API v25.2 released with asset group URL options, hotel segments and new recommendations

Google shipped Google Ads API v25.2, a minor version. It adds asset group level URL configuration, automated video crawl settings for Performance Max, percentile metrics in the benchmarks service, hotel itinerary report segments, and new Target CPA and Target ROAS bid recommendations for Search.

Highlights by area:

• Assets: tracking templates, custom parameters and final URL suffixes can now be set at AssetGroup level.
• Campaigns: automated video crawl settings for Performance Max, plus new validation errors for Customer Lifecycle Optimization value multiplier configs.
• Conversions: Firebase ad impression conversion action types exposed, and an IN_APP_AD_REVENUE category for in-app ad monetization.
• Planning: percentile metrics in the benchmarks service, YouTube channel handle support for creator insights, and sub-country location filtering on trending insights.
• Recommendations: new recommendations to raise Target CPA and lower Target ROAS on Search campaigns.
• Reports: hotel itinerary dimension segments and vertical ads metrics.

Note for timing: API v22 sunsets on October 7, 2026, so accounts still on it need to move.