Google Ads opened a six-month US Search pilot allowing some gun accessory ads

Google Ads will allow ads for a narrow set of firearm accessories to run on Search in the United States from October 2026, as a limited pilot lasting six months. The pilot covers bipods, sights, slings, mounts and braces; firearms, ammunition and regulated or permit-requiring parts stay prohibited.

• Permitted in the pilot: bipods, sights, slings, mounts and braces.
• Search only, United States only. The accessories remain prohibited on Google's other ad surfaces and in every other country.
• Still prohibited everywhere: firearms, ammunition, regulated firearm parts, and accessories that require a permit or licence or are regulated under state or federal law.
• Accessories intended to increase firearm safety were already allowed and continue to be.
• Six-month duration, so the pilot runs into roughly March 2027 unless Google extends or ends it.
• Sits under the Dangerous products or services policy and its Guns, gun parts and related products section.