Ads Manager plugin launched for ChatGPT and Codex; audiences, matching and product-level reporting upgraded
- Date
- Sep 4, 2026
- Effective
- Sep 4, 2026
- Regions
- All ads markets
- Primary source
- OpenAI Developers
OpenAI released a ChatGPT Ads Manager plugin that creates, edits, troubleshoots and analyzes campaigns from natural-language instructions in ChatGPT or Codex, previewing changes before applying them. Custom audiences gained incremental add/remove/replace, mixed identifiers, GAID support, sub-25K exclusion lists and 5M+ audiences; the pixel and Conversions API accepted hashed phone, name, region and postal code; product feed advertisers got carousel-card-level impressions and clicks in Ads Manager and the Insights API.
- Carousel card impressions are billed separately from ad impressions (data from August 20).
- Campaign budget pacing spreads spend more evenly; view-through-inclusive conversion optimization billed by impression was announced as coming.
Sources
- open_in_newAds | OpenAI DevelopersOpenAI Developers · Sep 4, 2026
- open_in_newConversions APIOpenAI Developers · Sep 4, 2026
- open_in_newMeasurement pixelOpenAI Developers · Sep 4, 2026
- open_in_newOpenAI expands ChatGPT ads globally and builds out its ad stackSearch Engine Land · Sep 4, 2026
- open_in_newOpenAI's ChatGPT Ads Manager Plugin, Audience Updates, Product Feeds & MoreSearch Engine Roundtable · Sep 4, 2026
Undo