Excluded content terms let advertisers block Audience ads next to specific page titles
- Date
- Aug 5, 2026 (first reported)
- Primary source
- Search Engine Land
Up to 1,000 terms can be set at account or campaign level under Tools > Content suitability, complementing website exclusion lists and category exclusions; gradual rollout.
Primary source: Search Engine Land (2026-08-05). Also covered by PPC News Feed (2026-08-05).
Sources
- open_in_newMicrosoft Advertising adds excluded content terms for Audience AdsSearch Engine Land · Aug 5, 2026
- open_in_newMicrosoft Adds Excluded Content Terms for Audience AdsPPC News Feed · Aug 5, 2026
Related changes
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