Universal Commerce Protocol-ready feeds became generally available in Merchant Center (US)
- Date
- Apr 21, 2026
- Regions
- US
- Primary source
- Microsoft Advertising Blog
Merchant Center supports UCP feeds so AI agents can read structured product data; Shopify catalogs sync automatically in real time.
Primary source: Microsoft Advertising Blog (2026-04-21). Also covered by PPC News Feed (2026-04-26); Search Engine Roundtable (2026-04-22).
Sources
- open_in_newWin across all three eras of the webMicrosoft Advertising Blog · Apr 21, 2026
- open_in_newUniversal Commerce Protocol Supported in Microsoft Merchant CenterPPC News Feed · Apr 26, 2026
- open_in_newMicrosoft Advertising Released New AI FeaturesSearch Engine Roundtable · Apr 22, 2026
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