Placement and topic content targeting launched for Audience ads in all markets
- Date
- Dec 18, 2025
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
Advertisers can target Microsoft placement bundles (for example Gaming, MSN Health, Outlook) or 27 topic categories for native, display and video ads, with a content targeting report. Microsoft listed it as generally available in January 2026.
Primary source: Microsoft Advertising Blog (2026-01-15). Also covered by PPC News Feed (2025-12-18).
Sources
- open_in_newPerformance Max updates and other product news for January 2026Microsoft Advertising Blog · Jan 15, 2026
- open_in_newContent Targeting Now Available for Microsoft Audience AdsPPC News Feed · Dec 18, 2025
Related changes
Undo