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Change historychevron_rightSearch Consolechevron_rightSep 15, 2025

Performance report desktop impressions dropped and average position rose after Google disabled num=100

Date
Sep 15, 2025 (first reported)
Primary source
Search Engine Roundtable

After Google removed the ability to show 100 results per page (around September 12, 2025), many properties saw desktop impressions fall sharply and average position improve in Search Console, consistent with bot-driven scraping no longer registering impressions.

Google's statement on September 18 acknowledged the parameter change was not formally supported and did not confirm a reporting bug; the shift is widely read as a data-quality improvement rather than a traffic loss.

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