Premium Streaming campaign type launched for video ads on Netflix, Roku, Paramount and other CTV platforms
- Date
- Aug 4, 2025 (first reported)
- Primary source
- PPC News Feed
A new campaign objective lets advertisers serve video on premium streaming inventory including Netflix, Roku, Paramount, LG, Samsung and Rakuten across TVs, mobile, desktop and consoles, with 1 to 3 star creative quality tiers unlocking placements.
Spotted in the interface by Hana Kobzova; Microsoft documented it in its help center.
Sources
- open_in_newMicrosoft Advertising Introduces Premium Streaming CampaignsPPC News Feed · Aug 4, 2025
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