Shopping results with product cards and buy links launched in ChatGPT search; no ads, merchant feeds planned

OpenAI began rolling out a shopping experience in ChatGPT search with product recommendations, images, pricing, reviews and direct links to buy. OpenAI said results were chosen independently and were not ads, and that it planned to introduce merchant product feeds.

• Available to Free, Plus, Pro and logged-out users worldwide; initial categories were fashion, beauty, home goods and electronics.
• OpenAI said it used structured third-party metadata (pricing, descriptions, reviews) and took no affiliate fee at launch, while Sam Altman had signalled openness to affiliate fees.
• Merchants were invited to sign up for updates on a coming product feed program.