Conversion value rules piloted to adjust conversion values by location and device
- Date
- Feb 4, 2025
- Primary source
- Microsoft Advertising Blog
Conversion value rules let advertisers adjust conversion values in real time based on factors like location and device, across all campaign types including Performance Max. Listed as a pilot with a hand-raiser program in April 2025.
Primary source: Microsoft Advertising Blog (2025-02-04). Also covered by Microsoft Advertising Blog (2025-04-01).
Sources
- open_in_newNew Performance Max tools and other product updates for FebruaryMicrosoft Advertising Blog · Feb 4, 2025
- open_in_newFeed updates for Shopping campaigns and other product updates for AprilMicrosoft Advertising Blog · Apr 1, 2025
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