Customer Match added to GA4 audiences exported to Google Ads, DV360 and SA360

Date

Nov 20, 2024

Primary source

Google Analytics Help

Sources

• open_in_new
  [GA4] What's new in Google Analytics (archive)Google Analytics Help · Nov 20, 2024
• open_in_new
  Google Analytics enhances remarketing with Customer Match integrationSearch Engine Land · Dec 4, 2024

Related changes

• Feb 3, 2025GA4 cost data import simplified to require only source, medium and date
• Jan 20, 2025Admin API added userDataRetention field to DataRetentionSettings (v1alpha/v1beta)
• Jan 13, 2025GA4 launched a Consent settings hub in Admin to manage and diagnose consent signals
• Dec 5, 2024Mark as key event and Create key event recommendations added
• Nov 19, 2024Imported cost data reported even without a match on all required dimensions
• Nov 14, 2024Enhanced measurement Outbound clicks limited to clicks to other websites

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