Google tested a second link directly under the Search ad headline

Date

Nov 12, 2024 (first reported)

Regions

Global

Primary source

Search Engine Roundtable

Sources

• open_in_new
  Google Ads Tests Subheadline Links Under Search Ad Title LinksSearch Engine Roundtable · Nov 12, 2024

Related changes

• Mar 3, 2025The same advertiser was seen three times on one SERP (top, local pack, bottom) after policy wording changed
• Feb 27, 2025Help doc was updated to say Google runs separate auctions for each ad location; Liaison confirmed
• Feb 21, 2025Google emailed advertisers that ads would stop serving on parked domains by default from March 19
• Feb 21, 2025All accounts opted out of parked domain placements by default in the Search Partner Network
• Feb 20, 2025Responsive search ads gained asset flexibility: headlines may serve as sitelinks, descriptions may be omitted
• Feb 7, 2025Keyword Planner gained an auto-organise option that sorts new keywords into ad groups

← See this change in the change history