Google Ads data older than 11 years removed from November 13, 2024
- Date
- Oct 10, 2024
- Effective
- Nov 13, 2024
- Primary source
- Google Ads Developer Blog
Google announced a data retention policy limiting stored Google Ads data to the past 11 years from November 13, 2024, and advised advertisers to download older data beforehand.
Sources
- open_in_newNew data retention policy for Google AdsGoogle Ads Developer Blog · Oct 10, 2024
- open_in_newGoogle Ads To Remove Data Older Than 11 Years AgoSearch Engine Roundtable · Oct 15, 2024
Related changes
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