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Change historychevron_rightMerchant Centerchevron_rightJul 24, 2024

Merchant Center Next rollout expanded to all accounts; all retailers upgraded by September 2024

Date
Jul 24, 2024
Effective
Sep 30, 2024
Primary source
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Google announced that every retailer would be moved to Merchant Center Next by September 2024, bringing a new analytics tab with pricing, competitive visibility and retail search trends, Product Studio, simplified setup and a unified online and local product list.

Search Engine Land reported the expansion on July 17, 2024; Google's August 2024 change log entry 'Merchant Center Next: Upgrading all retailers by September' restated the deadline.

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