Privacy Sandbox display ads experiment results published: 89% spend and 97% conversion recovery
- Date
- Jul 22, 2024
- Primary source
- Google Ads Help
Google shared results of a January to March 2024 test of Privacy Sandbox APIs on Google Display Ads traffic showing 89% scale and 97% conversions-per-dollar recovery versus third-party cookies, with remarketing recovering only 55%.
Sources
- open_in_newResults from our display ads experiment with the Privacy Sandbox APIsGoogle Ads Help · Jul 22, 2024
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