Universal Analytics shut down: UA 360 stopped processing and all UA interface, API and data access ended
- Date
- Jul 1, 2024
- Primary source
- Google Analytics Help
Starting the week of July 1, 2024, Universal Analytics 360 stopped processing hits and users lost access to current and historical UA data, the interface and the API, with data subsequently deleted.
Sources
- open_in_new[UA] Universal Analytics is going awayGoogle Analytics Help · Jul 1, 2024
- open_in_newWhat's next for Analytics 360Google (The Keyword) · Oct 19, 2023
- open_in_newHow to archive your Universal Analytics historical dataSearch Engine Land · May 17, 2024
Related changes
Undo