Planned opioid painkiller discussion certification was paused, then narrowed to verified advertisers
- Date
- Jun 12, 2024
- Primary source
- Google Advertising Policies Help
Google planned to let certified advertisers discuss opioid painkillers without promoting them from June 2024, paused the change indefinitely in July citing implementation challenges, then in a July 29 update allowed certified election advertisers, public health bodies, addiction treatment providers and pharma companies to reference opioids from August.
Sources
- open_in_newUpdates to Healthcare and medicines policy (June 2024)Google Advertising Policies Help · Jun 12, 2024
- open_in_newUpdate to Healthcare and medicines policy (July 2024)Google Advertising Policies Help · Jul 29, 2024
- open_in_newGoogle Ads Changes Its Mind - Will Not Allow Opioid Painkillers AdsSearch Engine Roundtable · Jul 9, 2024
Related changes
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