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Change historychevron_rightGoogle Adschevron_rightMay 21, 2024

SKAdNetwork reporting enhancements and geo-based incrementality experiments launched for App campaigns

Product: Google AdsCategory: MeasurementArea: AppStatus: LiveImpact: MediumSource type: Official
Date
May 21, 2024
Regions
Brazil, France, Germany, Japan, Netherlands, Spain, UK, US
Primary source
Google Ads Help

Google added SKAdNetwork reporting in the UI, API and attribution partners, a beta to feed SKAdNetwork conversion value schemas into tCPA/tROAS bidding, and geo-based incrementality experiments for iOS and Android in eight countries.

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