Keywords with zero impressions over 13 months began auto-pausing from June 2024
- Date
- May 2, 2024 (first reported)
- Primary source
- Search Engine Roundtable
Google notified advertisers that keywords created more than 13 months ago with no impressions in the past 13 months would be automatically paused starting June 2024, mirroring the ad group pausing rollout. Google later clarified it would not pause keywords inside already-paused campaigns or ad groups.
Sources
- open_in_newGoogle Ads To Automatically Pause Low-Activity Keywords Next MonthSearch Engine Roundtable · May 2, 2024
- open_in_newGoogle Won't Pause Keywords In Paused Campaigns Or Ad GroupsSearch Engine Roundtable · Aug 12, 2024
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