Consent mode v2 signals became required for personalized ads and audiences for EEA users
- Date
- Mar 6, 2024
- Regions
- EEA, UK
- Primary source
- Google for Developers
From March 2024 Google required ad_user_data and ad_personalization consent signals for new EEA users to be eligible for remarketing, audience sharing and personalized advertising across Google Ads, GA4 audiences and Google Marketing Platform, coinciding with Digital Markets Act compliance.
Sources
- open_in_newConsent mode (developer guide)Google for Developers · Mar 6, 2024
- open_in_newConsent Mode V2 For Google TagsSimo Ahava · Jan 16, 2024
- open_in_new4 ways to check your website's Google consent mode setupSearch Engine Land · May 30, 2024
Related changes
Undo