Commission-based bidding for Hotel campaigns announced for sunset by October 31, 2024
- Date
- Feb 6, 2024
- Effective
- Oct 31, 2024
- Primary source
- Google Ads Help
Google stopped accepting new allowlist requests for Commissions (per stay), made both commission bid strategies unavailable for new selection from April 30, 2024, and sunset all commission-based Hotel campaigns on October 31, 2024. Advertisers were pointed to target ROAS for Hotel campaigns or Performance Max for travel goals.
Sources
- open_in_newBuilding more durable and effective bidding strategies for Hotel CampaignsGoogle Ads Help · Feb 6, 2024
- open_in_newGoogle Ads To Drop Support For Commissions Bidding For Hotel AdsSearch Engine Roundtable · Feb 7, 2024
Undo