Responsive search ads allowed to show a single headline and headlines at the start of descriptions
- Date
- Feb 1, 2024
- Primary source
- Google Ads Help
RSAs can now serve with only one headline when Google AI predicts it will perform better (previously two minimum), and headlines became eligible to appear at the beginning of description lines. Pinned assets keep their positions.
Sources
- open_in_newDrive more performance from AI-powered Search ads with new asset changesGoogle Ads Help · Feb 1, 2024
- open_in_newGoogle Responsive Search Ads UpdatesSearch Engine Roundtable · Feb 2, 2024
Related changes
Undo