Change historychevron_rightGoogle Ads API & Scriptschevron_rightSep 21, 2023

Enhanced CPC deprecated for Shopping campaigns from October 2023

Product: Google Ads API & ScriptsCategory: DeprecationArea: ShoppingStatus: RetiredImpact: HighSource type: Official

Date: Sep 21, 2023
Effective: Oct 1, 2023
Primary source: Google Ads Developers Blog

From early October 2023 Shopping campaigns using Enhanced CPC behave as Manual CPC; Google recommended Target ROAS or Performance Max instead.

Sources

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Google Ads Shopping Campaign Enhanced CPC DeprecationGoogle Ads Developers Blog · Sep 21, 2023

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