Enhanced CPC to be removed from Shopping campaigns starting October 2023
- Date
- Aug 14, 2023 (first reported)
- Primary source
- Search Engine Land
Google notified advertisers that Enhanced CPC would no longer be available for Shopping campaigns from October 2023; campaigns still using it would operate as Manual CPC.
Sources
- open_in_newGoogle Ads to sunset Enhanced CPC on Shopping campaignsSearch Engine Land · Aug 14, 2023
- open_in_newGoogle Ads Shopping Campaigns Enhanced CPC DeprecationSearch Engine Roundtable · Aug 14, 2023
Related changes
Undo