Eight GA4 App campaign features announced, including audience builder in Google Ads and gbraid measurement
- Date
- Aug 2, 2023
- Primary source
- Google Analytics Help
Google announced an unnotified-users suggested audience, seamless app/web audience reuse, GA4 audience creation inside Google Ads, Google signals performance uplift, gbraid web-to-app conversion measurement, SKAdNetwork schema tools, expanded on-device conversion measurement and geo-based conversion lift.
Sources
- open_in_newNew Google Analytics 4 features for better App campaign performanceGoogle Analytics Help · Aug 2, 2023
- open_in_new8 new Google Analytics 4 features to enhance app measurement and performanceSearch Engine Land · Aug 2, 2023
- open_in_newGoogle Analytics Admin API changelogGoogle for Developers · Sep 1, 2023
Undo