Similar audiences removed from all campaigns and ad groups on August 1, 2023
- Date
- Jul 31, 2023 (first reported)
- Effective
- Aug 1, 2023
- Primary source
- Search Engine Land
Google completed the similar audiences sunset, removing remaining segments from Search, Shopping, Display, Discovery and Video campaigns and shifting reach to optimized targeting and audience expansion unless disabled.
Sources
- open_in_newReminder – Google's similar audiences are being removedSearch Engine Land · Jul 31, 2023
- open_in_newGoogle Announces Sunset Of Similar AudiencesSearch Engine Journal · Nov 3, 2022
Related changes
Undo