Brand restrictions for broad match rolled out to all advertisers
- Date
- Jun 29, 2023
- Primary source
- Google Ads Help
The broad match campaign setting that limits serving to searches containing selected brands began rolling out globally the following week, giving advertisers brand control while using broad match with Smart Bidding.
Sources
- open_in_newNew brand settings in Search and Performance Max campaignsGoogle Ads Help · Jun 29, 2023
- open_in_newGoogle rolls out brand restriction settings to all advertisersSearch Engine Land · Jun 29, 2023
- open_in_newGoogle Ads New Brand Restrictions For Search & Brand Exclusions For Performance MaxSearch Engine Roundtable · Jun 30, 2023
Related changes
Undo