GML 2023: Search and Shopping ads to be tested inside SGE with generative ad formats
- Date
- May 23, 2023
- Primary source
- Google Ads Help
Google said it would experiment over the coming months with Search and Shopping ads integrated in SGE's snapshot and conversational modes, including native formats whose messaging is customized to each step of the search journey.
Sources
- open_in_newGoogle Marketing Live 2023: Everything you need to knowGoogle Ads Help · May 23, 2023
- open_in_newGoogle Marketing Live 2023: Increase sales with innovations designed specifically for retailersGoogle Ads Help · May 23, 2023
- open_in_newGoogle Search Generative Experience integrates Search, Shopping adsSearch Engine Land · May 23, 2023
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