GML 2023: brand restrictions for broad match began rolling out
- Date
- May 23, 2023
- Primary source
- Google Ads Help
A new campaign-level setting lets broad match keywords serve only on searches that include the advertiser's selected brands, combining broad match reach with brand control.
- Rolled out to all advertisers the week of June 29, 2023.
Sources
- open_in_newGoogle Marketing Live 2023: Multiply your results with Search and Performance Max campaignsGoogle Ads Help · May 23, 2023
- open_in_new7 new Google Ads features include Brand restrictions in broad match, AI in Smart BiddingSearch Engine Land · May 23, 2023
Related changes
Undo