First click, linear, time decay and position-based attribution removed from the Google Ads API
- Date
- Apr 20, 2023
- Effective
- Sep 1, 2023
- Primary source
- Google Ads Developers Blog
From mid-July 2023 developers could no longer select first click, linear, time decay or position-based attribution for conversion actions, and in September 2023 remaining actions on those models switched to data-driven attribution unless set to last click.
Sources
- open_in_newFirst click, linear, time decay, and position-based attribution models are going away in Google Ads APIGoogle Ads Developers Blog · Apr 20, 2023
Undo