'Search interest' targeting and 'Presence or interest' exclusion options removed
- Date
- Feb 28, 2023 (first reported)
- Effective
- Mar 1, 2023
- Primary source
- Search Engine Roundtable
Google announced that starting March 2023 the 'Search interest' location targeting option and the 'Presence or interest' exclusion option would no longer be available. Affected campaigns migrated automatically to 'Presence or interest' targeting and 'Presence' exclusions.
- Applied to Search, Display, Performance Max and Shopping campaigns.
Sources
- open_in_newGoogle Ads Gains Automatically Created Assets & Drops Some Location Targeting SettingsSearch Engine Roundtable · Feb 28, 2023
Related changes
Undo