Account-level negative keywords became available across Search, Shopping and Performance Max
- Date
- Feb 23, 2023
- Primary source
- Google Ads Help
Google announced that account-level negative keywords were now available, letting advertisers exclude terms from all Search and Shopping inventory, including Performance Max, from one place for brand suitability.
- Found under account settings; applies to Search and Shopping inventory across campaign types.
Sources
- open_in_newWhat's new in Performance Max campaignsGoogle Ads Help · Feb 23, 2023
- open_in_new4 new Google Performance Max features are coming soonSearch Engine Land · Feb 23, 2023
- open_in_newGoogle Ads Adds Brand Exclusions, Page Feeds, Video Creation & More Reporting To Performance MaxSearch Engine Roundtable · Feb 24, 2023
Related changes
Undo