Change historychevron_rightGoogle Ads API & Scriptschevron_rightOct 6, 2022

Top content bid adjustments removed from the Google Ads API on November 1, 2022

Product: Google Ads API & ScriptsCategory: DeprecationArea: VideoStatus: RetiredImpact: LowSource type: Official

Date: Oct 6, 2022
Effective: Nov 1, 2022
Primary source: Google Ads Developers Blog

From November 1, 2022 setting an AdGroupBidModifier with preferred_content fails with OPERATION_NOT_PERMITTED_FOR_CONTEXT and reads return a zero bid modifier.

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Sunsetting support for Top content bid adjustments in Google Ads APIGoogle Ads Developers Blog · Oct 6, 2022

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Top content bid adjustments removed from the Google Ads API on November 1, 2022

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