Target ROAS for ad revenue launched for App campaigns
- Date
- Oct 3, 2022
- Primary source
- Google Ads Help
App campaigns can now bid with target ROAS for ad revenue, acquiring users most likely to engage with in-app ads. It requires Android apps using the Google Analytics for Firebase SDK to pass ad_impression revenue values into Google Ads via linked Analytics.
Sources
- open_in_newAcquire users who are more likely to engage with in-app ads using Target ROAS biddingGoogle Ads Help · Oct 3, 2022
Related changes
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