Google Ads Change History
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Change historychevron_rightGoogle Ads API & Scriptschevron_rightJul 22, 2022

Automatic Smart Shopping to Performance Max upgrades began; new SSC creation restricted from July 25, 2022

Product: Google Ads API & ScriptsCategory: DeprecationArea: Performance MaxStatus: Rolling outImpact: HighSource type: Official
Date
Jul 22, 2022
Effective
Jul 25, 2022
Primary source
Google Ads Developers Blog

Google began automatically upgrading Smart Shopping campaigns to Performance Max between July and September 2022, and from July 25, 2022 accounts without active or paused Smart Shopping campaigns could no longer create new ones.

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