Bounce rate, UTM term/content dimensions and conversion rate metrics added to GA4
- Date
- Jul 11, 2022
- Primary source
- Google Analytics Help
GA4 added Bounce rate (inverse of engagement rate), user- and session-scoped manual term and manual ad content dimensions, and User conversion rate and Session conversion rate metrics across explorations, reports, audiences and the Data API.
Sources
- open_in_new[GA4] What's new in Google Analytics (archive)Google Analytics Help · Jul 11, 2022
- open_in_newGoogle Analytics Data API changelogGoogle for Developers · Jul 11, 2022
- open_in_newGoogle Analytics 4 adds conversion, bounce rate, and UTM parametersSearch Engine Land · Jul 12, 2022
Related changes
Undo