Performance Max for travel goals announced for hotel advertisers, launching later in 2022
- Date
- Jun 2, 2022
- Primary source
- Google Ads Help
Google announced a Performance Max variant for hotels that pre-populates an asset group per property with auto-generated images, descriptions and videos and reaches property-specific Search queries plus all Performance Max channels. Availability was slated for later in 2022 (it ultimately launched broadly in March 2023).
Sources
- open_in_newTravel products to help you scale your presence and capture pent-up demandGoogle Ads Help · Jun 2, 2022
- open_in_new7 updates coming to Google Performance Max campaignsSearch Engine Land · May 24, 2022
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