Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightMay 26, 2022

Smart Display campaigns folded into standard Display campaigns with optimized targeting as the default

Date
May 26, 2022 (first reported)
Effective
Aug 1, 2022
Primary source
Search Engine Roundtable

Google announced that Display campaigns would become the single Display campaign type, absorbing Smart Display features, with optimized targeting on by default for new Display campaigns. Existing Smart Display campaigns were automatically migrated to Display campaigns starting August 1, 2022 with settings preserved and no action required.

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