Smart Display campaigns folded into standard Display campaigns with optimized targeting as the default
- Date
- May 26, 2022 (first reported)
- Effective
- Aug 1, 2022
- Primary source
- Search Engine Roundtable
Google announced that Display campaigns would become the single Display campaign type, absorbing Smart Display features, with optimized targeting on by default for new Display campaigns. Existing Smart Display campaigns were automatically migrated to Display campaigns starting August 1, 2022 with settings preserved and no action required.
Sources
- open_in_newGoogle Ads Smart Display Campaign and Optimized Targeting ChangesSearch Engine Roundtable · May 26, 2022
Related changes
Undo