GML 2022: Web to App Connect announced for deep linking and in-app conversion measurement
- Date
- May 24, 2022
- Primary source
- Google Ads Help
Web to App Connect lets advertisers send customers who have the app installed from mobile Search, Shopping and YouTube ads directly to the relevant in-app page, with conversion measurement and bidding for in-app actions.
Sources
- open_in_newRetail and shopping features highlighted at Google Marketing Live 2022Google Ads Help · May 24, 2022
- open_in_newRecap of product announcements from Google Marketing Live 2022Google Ads Help · May 24, 2022
Undo