GML 2022: Attribution, budget and audience insights announced for the Insights page
- Date
- May 24, 2022
- Primary source
- Google Ads Help
Three new Insights page reports were announced to roll out worldwide over the following months: attribution insights showing how conversions happen across Google surfaces with model recommendations, budget insights on spend pacing and opportunities, and audience insights on first-party customer segment performance.
Sources
- open_in_newRecap of product announcements from Google Marketing Live 2022Google Ads Help · May 24, 2022
- open_in_newGoogle Marketing Live 2022: Everything you need to knowSearch Engine Land · May 24, 2022
- open_in_new16 Announcements From Google Marketing Live 2022Search Engine Journal · May 26, 2022
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