Standard Target CPA and Target ROAS on Search campaigns auto-migrated to Maximize strategies
- Date
- May 17, 2022
- Primary source
- Google Ads Developers Blog
In July 2022 Google automatically converted remaining Search campaigns using standard (non-portfolio) Target CPA and Target ROAS to Maximize conversions and Maximize conversion value with equivalent targets; the API already blocked creating the old standard strategies.
Sources
- open_in_newChanges to how Smart Bidding strategies are organized for Search campaignsGoogle Ads Developers Blog · May 17, 2022
Related changes
Undo