Google announced Universal Analytics would stop processing hits on July 1, 2023 (360: July 1, 2024)
- Date
- Mar 16, 2022
- Effective
- Jul 1, 2023
- Primary source
- Google (The Keyword)
Google announced that all standard Universal Analytics properties would stop processing new hits on July 1, 2023, with Universal Analytics 360 properties getting twelve more months to July 1, 2024. Advertisers were urged to migrate to GA4 to build historical data.
Post by Russell Ketchum, Director of Product Management. This was the single largest change to Google's analytics stack in the period; the 360 date was later confirmed as July 1, 2024 after an interim October 2023 target.
Sources
- open_in_newPrepare for the future with Google Analytics 4Google (The Keyword) · Mar 16, 2022
- open_in_newGoogle to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4Search Engine Land · Mar 16, 2022
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