Topics API announced as the Privacy Sandbox replacement for FLoC
- Date
- Feb 22, 2022
- Primary source
- Google Ads Help
Google Ads relayed Chrome's Topics proposal: the browser locally assigns up to three interest topics per week from a public list of about 350 categories, retained for three weeks, as the interest-based advertising alternative to third-party cookies, replacing the FLoC proposal.
Sources
- open_in_newTopics: The new Privacy Sandbox proposal for interest-based advertisingGoogle Ads Help · Feb 22, 2022
Related changes
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