Smart Shopping and Local campaigns to be upgraded to Performance Max by September 2022
- Date
- Jan 27, 2022
- Effective
- Sep 30, 2022
- Primary source
- Google Ads & Commerce Blog
Google announced a one-click upgrade tool for Smart Shopping campaigns in April 2022 and Local campaigns in June 2022, with automatic upgrades to Performance Max running July through September 2022.
Google cited an average 12% increase in conversion value at similar ROAS for advertisers who upgraded.
Sources
- open_in_newGet ready for Smart Shopping and Local campaign upgradesGoogle Ads & Commerce Blog · Jan 27, 2022
- open_in_newSmart Shopping and Local campaigns to be transitioned to Performance Max by end of SeptemberSearch Engine Land · Jan 27, 2022
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