Video action campaigns expanded to connected TVs with on-screen URL prompts
- Date
- Oct 4, 2021
- Primary source
- Google (The Keyword)
YouTube ads on TV screens could show a URL and call to action so viewers continue on a phone or desktop, extending conversion-focused Video action campaigns to connected TV inventory.
Sources
- open_in_newA shoppable TV screen with YouTubeGoogle (The Keyword) · Oct 4, 2021
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