Conversion value rules launched to adjust conversion values by location, device and audience
- Date
- Aug 19, 2021 (first reported)
- Primary source
- Search Engine Journal
Value rules let advertisers tell Smart Bidding that conversions from certain geographies, devices or audience lists are worth more or less than the reported value, giving value-based bidding a control comparable to bid adjustments.
Sources
- open_in_newGoogle Ad's New Conversion Value Rules: What They Are & How to Use ThemSearch Engine Journal · Aug 19, 2021
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