Performance Max beta expanded to thousands of advertisers with new Insights reporting
- Date
- May 27, 2021
- Primary source
- Google (The Keyword)
Google widened the Performance Max beta well beyond the 2020 alpha and added reporting on which audiences and assets were driving results, positioning the campaign as a complement to keyword Search campaigns ahead of the November 2021 general release.
Sources
- open_in_newBuilding for the future to help you prepare for what's nextGoogle (The Keyword) · May 27, 2021
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