Google outlined how App campaigns and iOS measurement would change under Apple's App Tracking Transparency
- Date
- Jan 27, 2021
- Primary source
- Google (The Keyword)
Ahead of iOS 14's ATT prompt Google said it would stop using IDFA in its own iOS apps, urged advertisers to upgrade to Google Analytics for Firebase and SKAdNetwork-based reporting, warned of performance fluctuations on iOS traffic and promised expanded modelled conversions.
Sources
- open_in_newPreparing our partners for Apple's iOS 14 policy updatesGoogle (The Keyword) · Jan 27, 2021
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